15th June 2012
MICROGAMING POKER NETWORK PREPARED TO RELEASE ITS NEW RAKE ALLOCATION METHOD - TRUE VALUE
ISLE OF MAN – The Microgaming Poker Network is poised to release a revolutionary new rake allocation method called True Value.
True Value works in two ways. Firstly, it allocates player rake to operators based upon volume, activity and win/loss ratio, as opposed to traditional methods, which only work with volume. Additionally, it gives greater value to new players, thus encouraging operators to acquire, retain and reactivate recreational players. Importantly, this new valuation is achieved in such a way that the players themselves will remain unaware.
In order for True Value to not impact players, it will be implemented using a dual layer system, which lays one rake allocation method directly on top of another, both working in real time and supported by data in operators’ business solutions. The end result is a method that values players correctly without alienating them.
Lydia Melton, Head of Network Games at Microgaming, comments: “This is our biggest release thus far this year, and we believe it is one of the most important releases in online poker.
“What sets True Value apart from other networks’ solutions to the valuation problem is that it uses a dual layer system, which does not impact the players themselves. Any players earning rake-based promotions, like bonuses, will clear those promotions at the same rate on True Value as on the current method.
“We are firmly on a path to creating a new type of poker network, and this is one vital step on that path, and follows on from the formation of the industry’s first Network Management Board last November.”
True Value will go live on 1 July 2012 across all operators on the Microgaming Poker Network.
For further information please contact:
Adam Harwood / Nithiya Gnanathas
020 7566 9725 / 020 7566 9716
AdamH@lansons.com / NithiyaG@lansons.com
About Microgaming (www.microgaming.co.uk)
Since Microgaming developed the first true online Casino software over a decade ago, it has led the industry in providing innovative, reliable gaming solutions to over 160 market-leading gaming sites, worldwide. This unrivalled technology company offers over 600 unique game titles and more than 1,000 game variants, in 24 languages, across online, land-based, and mobile platforms. Its renowned dedication to innovation provides the foundation to consistently deliver award-winning Casino, Poker, Bingo, Live, Progressives and Network Gaming software, as well as managed services, to a global audience. Microgaming content is also available through QuickFire, offering a supremely versatile, unique gaming experience for operators and players.
Microgaming provides the software for the world’s largest Progressive Jackpot Network and has paid out over €320million in total. Its software also created the world’s first online slot tournament millionaire and one of the largest online jackpot wins in history, at a staggering €6.37m. As a founding member of eCOGRA and IGC, Microgaming is at the forefront of initiatives that set the highest standards in the gaming industry, most notably in the areas of fair gaming, responsible operator conduct and player protection.