Press Releases

9th May 2012

MICROGAMING LAUNCHES SHOOT TODAY

ISLE OF MAN – Microgaming (www.microgaming.co.uk), the world’s largest provider of online gaming software, is delighted to announce that it is launching the Shoot online slot game today.

Football fans and online gaming enthusiasts have been waiting for this release, based on the iconic Shoot brand, for months and will not be disappointed!

Microgaming, in association with Pedigree Group Limited, Principles of the Shoot brand, has developed a brand new online casino game featuring the well-loved imagery from the top football magazine.

Featuring some of the greatest footballers of all time, this big, 50 pay-line game, has a nostalgic retro feel allowing players to relive a by-gone era of the game accompanied by superb graphics and an excellent soundtrack.

A big attraction in Shoot is its Trade ‘Em Bonus, from where two other bonus features can be accessed. When 3 or more Bonus Scatter Symbols appear on the five reels this generous second screen feature is triggered, and the player is awarded 4 picks of the legendary Shoot trading cards. These picks will award win values or special tokens which will gain players’ access to a great Magazine Bonus or to a Free Spins Bonus.

Roger Raatgever, CEO, Microgaming, comments: “Microgaming is pleased to kick off the summer with our exciting new game, Shoot. We are pleased to be associated with this renowned brand, which is held in high esteem by so many, as it captivated generations of football fans in the past. We hope the launch of this game will not only satisfy existing gamers but attract new players, whether they are football fanatics or not!”.

Licensing agent, Bulldog Licensing Limited, represents the rights to the brand, and has worked on the deal with digital specialist AT New Media. Both companies are excited to see the launch of the new game.

Simon Kay, CEO at AT New Media, adds: “When deciding who should provide the software for this innovative online slot, Microgaming’s reputation as an industry leader, coupled with its respect to the iconic Shoot brand, made it an easy choice. We cannot wait to see the response from players!”

-ENDS-

For further information please contact:

Adam Harwood / Nithiya Gnanathas

Lansons Communications

020 7490 8828

AdamH@lansons.com / NithiyaG@lansons.com

About Microgaming (www.microgaming.co.uk)

Since Microgaming developed the first true online Casino software over a decade ago, it has led the industry in providing innovative, reliable gaming solutions to over 160 market-leading gaming sites, worldwide. This unrivalled technology company offers over 600 unique game titles and more than 1,000 game variants, in 24 languages, across online, land-based, and mobile platforms. Its renowned dedication to innovation provides the foundation to consistently deliver award-winning Casino, Poker, Bingo, Live, Progressives and Network Gaming software, as well as managed services, to a global audience. Microgaming content is also available through QuickFire, offering a supremely versatile, unique gaming experience for operators and players.

Microgaming provides the software for the world’s largest Progressive Jackpot Network and has paid out over €320million in total. Its software also created the world’s first online slot tournament millionaire and one of the largest online jackpot wins in history, at a staggering €6.37m. As a founding member of eCOGRA and IGC, Microgaming is at the forefront of initiatives that set the highest standards in the gaming industry, most notably in the areas of fair gaming, responsible operator conduct and player protection.

About Shoot (www.shoot.co.uk)

Shoot magazine has been covering football for over forty years. After first hitting UK newsstands in 1969, Shoot went on to become the biggest and most influential football magazine in Britain, enthralling successive generations of fans through incisive and exciting articles on the beautiful game and iconic features such You Are The Ref and the famous League Ladders.

Today ‘The Voice of Football’ is still one of the most respected and widely read football publications in the UK by moving into the digital age and the becoming first football magazine to be available worldwide on the web. The Shoot Annual from Pedigree still remains the best-selling football Annual on the market.

The Microgaming agreement will add to an already strong programme of merchandise and activity on the Shoot brand. Bulldog has already announced deals with companies including Peter Black for a host of products exclusive to M&S, Portico for greetings cards and gifts, and Samuel Eden for socks, Poetic Gem for adult apparel and Iron Gut for framed wall art.