24 February 2012
PRIMA NETWORKS LIMITED POWERS 34 BRANDS IN DENMARK
Malta – Prima Networks Ltd (PNL) (www.primanetworks.eu), powered by Microgaming, is now driving 34 brands in Denmark, including premier operators such as Ladbrokes and Unibet.
PNL was one of the first companies to offer live services in the Danish market, after the legal regulations came into effect on 1st January 2012. PNL operators represent 25% of the total number of licenses issued by the Danish Gambling Authority to date.
Prima Networks Ltd is providing a wide mix of market-leading products to the Danish market, including Flash Casino, Download Casino, Poker and Quickfire. Flash Poker is also due to be launched as part of the offering this summer.
With PNL’s operators’ entry into the newly regulated country, players can enjoy the world’s most innovative poker and casino software, games and tournament schedules.
Loraine Schoevers, Director of Prima Networks Limited, says: “The regulation of the Danish market is great for gamers and operators alike and we are delighted to be one of the first software providers in this exciting new territory. As new markets like Denmark are regulated, our reliable, flexible solutions, combined with a steady stream of innovative and entertaining content, make us a very attractive proposition. ”
Henrik Tjärnström, CEO, Unibet, says: “Our mission is to offer the very best gaming experience possible to all our players in the markets we operate in. This is why we are committed to partner with the best providers’ available and are very excited with Prima Networks Ltd’s new venture. We are confident that this will assist Unibet to provide our players with the most complete and competitive offering in the market. Our players have always reacted well to Microgaming products and offering them in the newly regulated Danish market is an exciting opportunity.”
For further information please contact:
Nithiya Gnanathas / Adam Harwood
020 7566 9716 / 020 7566 9725
NithiyaG@lansons.com / AdamH@lansons.com
About Prima Networks Limited www.primanetworks.eu
Prima Networks Ltd, powered by Microgaming Software Systems, is a provider of Microgaming software and services to existing and emerging European regulated markets. As well as providing ARJEL approved software in France, Prima Networks Limited is also AAMS certified to offer Poker and Bingo in Italy. Prima Networks also is actively involved in various regulatory activities around Europe and other emerging markets, constructively assisting the various regulatory authorities in providing workable and sensible licensing regulations.
About QuickFire, powered by Microgaming (www.quickfiregames.co.uk)
Suitable for all gaming clients, QuickFire offers fast and seamless integration into any existing system and covers all platforms including casino, poker, bingo, live dealer and mobile. In addition, operators can choose from a huge core suite of over 250 tried and tested, premium content proven winners, with free constant quality product updates, new games every month, and access to blockbuster slots and licensed products such as Thunderstruck and Lara Croft: Tomb Raider.
About Microgaming (www.microgaming.com)
Since Microgaming developed the first true online Casino software over a decade ago, it has led the industry in providing innovative, reliable gaming solutions to over 160 market-leading gaming sites, worldwide. This unrivalled technology company offers over 600 unique game titles and more than 1,000 game variants, in 24 languages, across online, land-based, and mobile platforms. Its renowned dedication to innovation provides the foundation to consistently deliver award-winning Casino, Poker, Bingo, Live, Progressives and Network Gaming software, as well as managed services, to a global audience. Microgaming content is also available through QuickFire, offering a supremely versatile, unique gaming experience for operators and players.
Microgaming provides the software for the world’s largest Progressive Jackpot Network and has paid out over €320million in total. Its software also created the world’s first online slot tournament millionaire and one of the largest online jackpot wins in history, at a staggering €6.37m. As a founding member of eCOGRA and IGC, Microgaming is at the forefront of initiatives that set the highest standards in the gaming industry, most notably in the areas of fair gaming, responsible operator conduct and player protection.
Microgaming’s technology powers regulated poker solutions in Italy, France and Estonia, and casino in Italy, as well as the industry’s only true Sportsbook Poker Network.