4 April 2007
MICROGAMING ADDS BETSHOP TO ITS EVER INCREASING POKER NETWORK
ISLE OF MAN - Microgaming, the world's largest provider of online casino and poker software, announces it has signed Betshop (betshop.com) to its Microgaming Poker Network. The announcement follows hot on the heels of a number of new sign ups to the Microgaming Poker Network at the start of 2007.
Betshop, a subsidiary of Leisure & Gaming plc, is widely regarded as one of Europe's fastest growing online betting companies. Targeted primarily at emerging European markets, the company operates Betshop.com, a pan-European online service, as well as a land-based franchise network of betting outlets, including Betshop Italia with over 1000 franchised licensed betting outlets throughout Italy. Betshop has operations in the UK, Italy, Romania, Cyprus and Greece.
The move to the Microgaming Poker Network provides Betshop with one of the industry's most reliable platforms, instant player liquidity and its players with access to one of the most aggressive tournament schedules on the web.
Gabriel Chaleplis, Group Managing Director, Betshop says, “We are delighted that Betshop.com is joining the Microgaming Poker Network. Adding poker to our offering is in line with our strategy of adding new products to our rapidly growing online site and franchise network and follows our launch of scratch cards in our Betshop Italia network at the beginning of February. Our focus on emerging markets has given us a rapidly growing base of customers, who are hungry for new products. Although poker is a mature product in Western Europe and the US, many of our users are yet to be exposed to it.“
Roger Raatgever, CEO Microgaming adds, “Betshop is undoubtedly one of Europe's success stories and we are delighted it has joined our increasingly successful poker network. There has been much talk of developing new markets over the last year, although much of it has focused on Asia, yet we have a wealth of emerging markets on our doorstep. As broadband penetration increases across Europe, it will be those companies who are already tapping the potential that will benefit. We look forward to welcoming greater numbers of players to the network from these emerging European markets.“
Since Microgaming developed the first true online casino software over a decade ago, it has led the industry in providing innovative, reliable gaming solutions. Thanks to an unrivalled R&D programme, that averages four new releases a month and an unmatched 'partnership' approach to working with operators, Microgaming can be found powering many of the world’s most profitable online casino sites.
The Microgaming Progressive Jackpot Network is the world’s largest progressive and has paid out a record $225m plus in the last four years.
Microgaming software also powers the world’s leading poker network. With over 40 card rooms and one of the most aggressive tournament schedules on the web, the Microgaming Poker Network ensures players will always find an active table, as well as the hottest action.
As a founding member of eCOGRA, Microgaming is at the forefront of an initiative focused on setting the highest standards in the gaming industry, most notably in the areas of fair gaming, responsible operator conduct and player protection.
For further information about Microgaming, please contact:
Stuart Hehir at Chameleon PR
+44 (0) 20 7680 5500
Betshop Group Limited is a European betting and gaming business comprising three main segments:
(a) BetShop Italia, a franchised chain of over 1000 branded shops and networked retail gaming outlets offering sports betting via terminals across Italy;
(b) BetShop.com, a pan-European online sports betting, casino and poker business operating in eight languages; and
(c) GoalsLive.com, a soccer information and results portal service for internet and mobile phone users.
Betshop Group Limited is a subsidiary of Leisure & Gaming plc, which trades on London's AIM market under the ticker “LNG“
For further information about Betshop, please contact:
+44 (0) 20 8545 2190