The Player Group and Setting Infrastructure (PGSI), is the framework within which marketing-related functions operate. This allows the operator to divide players into different groups.
Playthrough requirements can be extensively customised in the Bonus System, which helps to ensure that any exposure to bonus abuse is minimised for both game and group players.
Microgaming's event-based communication tool, Virtual Pitboss (VPB), allows operators to send messages to their players – or any associate system function – to initiate a player-activated action. VPB can be used in parallel with the Bonus System or Loyalty System for example, automatically allocating bonuses or extra Loyalty points to players as rewards for their first purchase or first real log-in. VPB also allows operators to flag a promotion during a game, using attractive, graphics-rich, media-enhanced content.
Operators are able to actively manage all aspects of the loyalty system through Loyalty Manager. This allows operators to define or change accumulation periods, tier levels, redemption ratios and allocate either cash or bonus credits. The ability to create loyalty promotions, specifically timetabled and targeted at individual games is also built into Loyalty Manager.
Free Games is an acquisition, retention and re-activation tool which has been found by operators to be very successful. Operators are able to offer free games on specific Casino games. Free Games can be used in conjunction with VPB to specify which events trigger the offers. Specific games can be included in the offers, along with the time or number of spins on offer and the number of coins and lines. Any wins from free games may be awarded as bonus money, loyalty points or cash.