Acquisition Services
Optimise operator campaigns and improve the conversion process – guiding operators through the process of ensuring that advertising spend is maximised, enabling profits to grow exponentially.
Effective search engine optimisation — making it easy for people looking for interactive gaming to find sites. Microgaming's partners specialise in short and long-tail optimisation, professional and effective content writing, and link trading which builds traffic and increases search engine rankings.
Affiliate systems - develop effective promotional banners as well as managing payments and performance to ascertain which affiliates provide the best conversion rates.
Conversion Services
Converting click-through into customer registration is vital in growing a customer base – Microgaming's partners have extensive expertise in conversion optimisation which will boost conversion rates and enable effective acquisition spending.
Website analysis - analyse websites to ensure prime placement of play, registration and other key call-to-action buttons, while minimising the amount of clicks from the entry page to play. Constantly monitor customer behaviour, running campaigns to increase activity e.g. campaigns via email, phone call, or SMS can be run for customers who registered but didn't follow up.
Optimising payment acceptance rates – help can be provided to train operators to contact customers in the event of credit card failure and assist customers when signing up to a site.
Expert customer retention services focused on keeping customers happy and engaged with a website — through monitoring and targeting, performance-based rewards, promotions management, VIP management and customer communication.
Experienced Retention Marketing Managers supervise all aspects of customer behaviour marketing, customer segmentation and targeting, loyalty programmes, and promotion-creation, everything needed to retain more customers each month and grow profits through ongoing interaction with customers.
- Monitoring and Targeting: ongoing monitoring of activities and results-tracking allows effective customer segmentation and targeting based on behaviour.
- Promotions Management: extensive expertise in innovative promotion creation, executing targeted promotions as well as launch and post-launch marketing activities which boost customer activity. Activities include headline promotions directed at all customers, or customer-specific promotions based on segmentation. All promotions are analysed for effectiveness, thereby adding to the knowledge base.
- VIP Management: dedicated VIP teams devise an individual approach for each VIP, providing a unique offering and service level based on the VIP's key performance indicators.
- Ongoing Customer Communication: to ensure ongoing customer communication, websites are continuously updated by professional content writers including message of the day (MOTD), lobbies and more. Constant email communication and tracking ensure customers are kept informed of new promotions, tournaments and other exciting eGaming events.