Since the inception of eGaming, Microgaming's Business Solutions has evolved into the most comprehensive, integrated and innovative business solution product suite in the market.
The all-encompassing range business solutions continuously evolve to meet the dynamic needs of the industry.
Some key features include:
Increasing registration and conversion rates.
- Multiple optimised registration models
- Integrated into managed software installation
- Integrated into promotion and bonus fulfillment tools
- Integrated into acquisition and tracking systems
Fast, simple and secure online payments.
- More than 70 localised purchase methods
- Context sensitive content
- Acquisition and Tracking systems
Bonusing & Incentive Management
Rich rewarding incentives increasing player Acquisition, retention and conversion.
- Automated Promotions
- Bonus risk management
- Multiple bonusing modes and bonus protection capability
- Live Bonus balances and play - through management
- Bonus exposure and expiry
Acquisition & Sales
Maximizing new business by converting leads into customers.
- Understanding and influencing player journey through critical milestones
- Engaging players live within the software based on targeted behaviour and specific segments and markets
Call centre & Player Management
Quality customer service increasing lifetime value, trust and profitability.
- Call centre solutions designed by the call centre for the call centre
- Intuitive interface increases call response times
- Information to insight
Targeted communication & promotions
Reliably delivering the right message at the right time.
- Targeted multi-channel communication
- Player behavior driven engagement
- Real time issuing of behavior driven incentives
- End-to-end Promotion management
- Rich Interactive content delivery
- Game content Specific incentives
Targeting customers effectively increasing ROI.
- Multi-level player grouping and segmentation platform
- Automated behavior based segmentation
Rich insights into customer activity, financial performance and marketing effectiveness.
- Comprehensive financial and product centric information platforms
- Fast accurate real time information
Easy to use, accurate and reliable interfaces.
- Powerful Data services
- Deep Integration API's for custom development